Dell Recycling Program
Based in Round rock, Texas, Dell
is one of the largetst company employing more than
a lakh peple worldwide. It was founded by Michael
Dell, in 1984, when he was still a student at the
University of Texas at Austin. it was named as PC's
Limited . He was one of the first entrepreneurs of
the belief that by selling personal computer-systems
directly to customers, their needs can be better understood
and most effective computing solutions can be provided.
In 1985, the company produced its
first indigenous design - the "Turbo PC". PC's Limited
advertised the systems in national computer-magazines
for sale directly to consumers, and custom-assembled
each ordered unit according to a selection of options.
Buyers were offered lower retail prices and greater
convenience. Though it was not the first company to
use this model, PC's Limited became one of the first
to succeed with it.
The company grossed more than $73
million in its first year. The company changed its
name to "Dell Computer Corporation" in 1988. Customer
became the driving force for the company. In 1996,
Dell became one of the pioneers of the internet sales,
earning close to $1 million per day. As of 2000, sales
had reached close to $50 million per day.
Dell faced a lot of flak in 2005,
when it had to recall 35000 batteries, when its laptops
caught fire. And again in February 2007, Dell became
the subject of formal investigations by the US SEC
and the United States Attorney for the Southern District
of New York for shortfalls in its projected earnings.
Since then, Dell has come a long way. On Febuary 27,
2008, Dell became the first computer company to join
The Climate Group, highlighting the company's commitment
to environmental leadership, energy-efficiency and
carbon-neutral operations. It has successfully undertaken
various recycling projects in different countries.
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when buying a Dell
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